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Facebook names VP of product growth Alex Schultz as new CMO


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Facebook names VP of product growth Alex Schultz as new CMO

To fill its empty CMO position, Facebook just promoted to the C-suite a longtime Facebook executive focused on product growth. Former VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the move Tuesday in a Facebook post. Schultz will fill the position left open by Antonio Lucio,…

Facebook names VP of product growth Alex Schultz as new CMO

To own its empty CMO space, Fb honest correct promoted to the C-suite a longtime Fb executive centered on product growth.

Frail VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the transfer Tuesday in a Fb post. Schultz will own the gap left birth by Antonio Lucio, who joined the company from HP in 2018 and announced his departure final month. Lucio acknowledged he turned into leaving the company to “commit 100% of my time to vary, inclusion and equity.”

In his Fb post, Schultz acknowledged he deliberate to bring “expertise in segmentation, concentrated on, and measurement” to the table to lengthen Fb’s already huge reach. Schultz, who’s the executive sponsor of Fb’s LGBTQ helpful resource community, added a non-public existing to the news, writing that Fb is the first place of business the place he has “in reality safe to be gay and be birth about it.”

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Entering into the role gradual within the U.S. election, an intensely consequential time for the company, Schultz acknowledged Fb’s precarious space within the public label. Touching on Fb’s failures around platform enforcement, Schultz talked about that he spent “most of my vitality” over the final four years working on safety at the company. That work contains initiatives luxuriate in Fb’s neighborhood requirements enforcement document, a brand new quarterly accounting of the company’s efforts to rid its platform of abhor speech, harassment and other rule-breaking habits.

“I imagine deeply within the moral Fb’s merchandise develop,” Schultz acknowledged in his Fb post. “We now have all considered it thru this pandemic as billions of other folks have connected with family and company socially online whereas staying physically apart and slowing the spread of the virus. On the identical time I deem scrutiny of any new expertise is appropriate and there are suggestions we are able to, and may possibly perchance, toughen without shedding the total moral.”

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